Committed to a better tomorrow

From the way we grow and source our products to how we package and deliver them.
Our strategy, launched in 2020, focuses on creating a positive impact for people, communities, and the planet.

Reducing 


Packaging Waste

We make Jaffa citrus packaging fully recyclable at major UK supermarkets, helping customers play their part in cutting plastic waste responsibly.

Sustainable

Agriculture

With our growers, we drive a plan that protects biodiversity, reduces fertiliser use, safeguards water resources, and ensures sustainable sourcing.

Human Rights &

Fair Practices

Across our supply chain we uphold human rights, partnering with NGOs, unions, and experts to secure fair labour and positive change.

Food Waste

Reduction

Through Champions 12.3, we measure, track, and cut food waste, ensuring resources are used responsibly and creating lasting impact worldwide.

Reducing 
Packaging

Waste

We make Jaffa citrus packaging fully recyclable at major UK supermarkets, helping customers play their part in cutting plastic waste responsibly.

Sustainable

Agriculture

With our growers, we drive a plan that protects biodiversity, reduces fertiliser use, safeguards water resources, and ensures sustainable sourcing.

Human Rights &

Fair Practices

Across our supply chain we uphold human rights, partnering with NGOs, unions, and experts to secure fair labour and positive change.

Food Waste

Reduction

Through Champions 12.3, we measure, track, and cut food waste, ensuring resources are used responsibly and creating lasting impact worldwide.

JaffaJoy: Happiness with Responsibility

Our #JaffaJoy campaign goes beyond fruit — it’s about being Happy, Healthy and Honest. From recyclable

packaging to sustainably sourced citrus, Jaffa brings zest and positivity while encouraging balanced lifestyles

and respect for the planet. Together, we make every joyful bite a step toward a better tomorrow.

JaffaJoy: Happiness with Responsibility

Our #JaffaJoy campaign goes beyond fruit — it’s about being Happy, Healthy and Honest. From recyclable

packaging to sustainably sourced citrus, Jaffa brings zest and positivity while encouraging balanced lifestyles

and respect for the planet. Together, we make every joyful bite a step toward a better tomorrow.

Reducing Waste, Preserving Value

At AMT FRESH, we are committed to cutting food and packaging waste across our supply chain. Through smarter resource use and continuous improvements, we preserve the value of every piece of fruit, ensuring that freshness reaches Tesco customers while protecting the planet.

Reducing Waste, Preserving Value

At AMT FRESH, we are committed to cutting food and packaging waste across our supply chain. Through smarter resource use and continuous improvements, we preserve the value of every piece of fruit, ensuring that freshness reaches Tesco customers while protecting the planet.